Researchers concluded that cravings for the dessert were similar to those experienced by drug addicts. They found that the brain was left wanting more while eating ice cream in the same way as a person who regularly uses cocaine. Their study, published online in the American Journal of Clinical Nutrition, appears to add weight to previous studies that people can be left feeling "addicted" to some foods. Dr Kyle Burger, from the Oregon Research Institute, in Eugene, about 110 miles south of Portland, said overeating "high-fat" or "high-sugar" foods appeared to change how the brain responded and in turn downgraded the mental "reward". "This down-regulation pattern is seen with frequent drug use, where the more an individual uses the drug, the less reward they receive from using it," said Dr Burger, the study's co-author.
